The Magic Box

The Magic Box is a transformative, pop-up whisky tasting installation, celebrating Tasmanian design, craft and whisky, designed to tour globally.

Presented as an openable ‘barrel’, it encourages exchange and discovery through the way whiskey is shared and enjoyed. The external charred finish encloses, protects and provides contrast to the warmth of the Tasmanian Oak interior which is revealed as the ‘barrel’ slices pivot open like petals, displaying the whisky jewels within. The Tasmanian Fagus (Nothofagus gunnii) leaf is graphically engraved in the presentation trays, providing a fine, shimmering backdrop to the carefully handcrafted glasses and world-class Tasmanian whiskies.

With its charred finish The Magic Box references the traditional use of fire to clean the inside of barrels to ensure longevity. Practically, the finish on the exterior provides a protective, robust layer to the barrel while touring. On arrival, the object stands and operates autonomously as an island. In presentation mode, the ‘barrel’ opens like a flower, with the circular ‘petals’ pivoting outwards to provide multiple configurations adjusted to suit the number of people gathered around, ensuring an intimacy, regardless of the size of the gathering, is maintained. The scalloped circular form softens the relationship between orator and whisky taster, bringing the community together to experience the products offered as well as the creativity behind the design.

The unique design of The Magic Box has received national and international recognition and awards. View the full list here.